Billboard Advertising

Olfactory marketing technology from Prolitec added to outdoor billboards has created a new revenue source for a European billboard advertising organization and at the same time provided an innovative Product Advertising tool for their clients. The company maintains a network of Prolitec-equipped billboards in train stations and malls in several European countries that give marketers a chance to acquaint millions of potential consumers with the distinctive aromas of their products.

A men’s cologne and a new fabric softener are among the many clients who have used this innovative olfactory advertising infrastructure to debut new products. The technique has helped speed the establishment of both products in their respective markets.