Retail - Point-of-Sale Product Advertising

A major fine fragrance retailer was seeking ways to increase revenue and offer fragrance brands improved effectiveness for in-store launches of new scents and in-store product promotions.

Traditional in-store promotion was a table-top display of the product and some promotional visuals. The display space was “rented” to the brand who would also hire fragrance models – women of the same demographic as the perfume’s targeted customer – to stand next to the display and offer passersby an opportunity to smell or sample the scent.

Prolitec designed a Product Advertising service to gently diffuse the actual scent being promoted in the air space around the display or in the air space throughout the fine fragrance sales area. With the Prolitec Product Advertising service, the retailer can rent to the brand the floor space for the product display and the air space around the display. The brand subtly presents its product not just to the passersby who agree to try a sample, but to everyone in the vicinity.