Retail Chain Store - Ambient Scenting and Aromatherapy and Performance

Seeking a way to improve the experience of its customers in checkout lines, a major European discount grocery and general merchandise chain, comparable to Wal* Mart in the U.S., turned to Prolitec for a solution.

Prolitec developed an Ambient Scenting program using a fragrance called “Nature After Rain,” which was diffused over the checkout area in a test store. Prolitec’s utilization and understanding of Aromatherapy and Performance was central in the choice of this particular aroma, which is known to be helpful in shortening people’s perception of time passed in a space.

Positive response to the test program moved the retailer to expand the service to additional outlets and also to add a “wine cellar” fragrance to enhance the consumer experience in its wine departments.