Product Advertising
Prolitec offers brands and marketers a powerful capability to use the scent of their product to promote it in a multi-sensorial communications program. Today, many major brands use Prolitec as a cost-effective means to promote and sample products such as perfumes, detergents, shampoos, fabric softeners, gourmet foods and other products where “scent appeal” is needed to win sales.
There are two main multi-sensorial formats in which Prolitec provides the scent dimension:
- Point-of -sale air treatment, in which the air in the immediate vicinity of an in-store product display is treated with the scent of the product being displayed. The scent works to enhance the visuals including text, graphics and the packaging of the product itself. The result is a visual and olfactory effect – a multi-sensorial appeal.
- Billboards and advertising panels can be equipped with Prolitec systems to treat the surrounding air space with the scent that is being advertised on the billboard. This is particularly effective in high traffic areas such as malls, airports and train and subway stations. This is a multi-sensorial approach that draws customers to the display while simultaneously enhancing the visuals and allowing the prospective customer to experience or “sample” the scent of the product.
